Svenska Sjö tops SKI’s boat insurance rankings

Customer satisfaction with boat insurance is up in SKI Insurance 2026. The industry index stands at 73.4, and Svenska Sjö takes first place in the segment with an index of 76.9.

What the SKI report reveals about boat insurance

This year’s survey points upward in five of six sub-studies. Boat and vehicle insurance improve from already stable levels, while vehicle insurance has the highest index of the six studies, at 75.9.

This is a clear signal that satisfaction is about more than price; it also depends on how insurance works in practice. For boat owners, it is a reminder that the segment is moving forward, but that differences between providers are still reflected in customer ratings.

What customers reward

In boat, vehicle and property insurance, coverage receives higher ratings than service. Simplicity, prompt help and accessibility are highlighted as areas that work best, while guidance and follow-up are areas where providers have more to do.

This is particularly evident during the claims process. Customers who have reported a claim in the past year are about as satisfied as other customers, and the claims notification process and customer service receive high ratings. However, ongoing updates during claims handling receive the lowest ratings of all claims-handling stages in all five insurance studies.

Customers with a single point of contact are also more satisfied than those who have to deal with several people. That is where the greatest potential for improvement lies: not in receiving the claim, but in keeping the customer informed until there is an update.

Johan Parmler, CEO of SKI, sums it up: “Providers are good at receiving claims. After that, customers need to know what is happening, what remains to be done and when they will hear from us again.”

Comments also show that value for money is about more than the premium. Coverage, terms and the compensation customers expect all carry significant weight when they assess what the insurance is actually worth.