Cox Marine strengthens its presence in Canada with new partner

Cox Marine has appointed Diesel-Bec Power Solutions as its new distribution partner in Canada. The agreement is intended to strengthen the company’s presence in the country, bringing together Cox Marine’s diesel outboard technology and Diesel-Bec’s local experience in engine sales and service.

New distribution partner in Canada

The appointment covers marketing, sales and distribution of Cox Marine’s product portfolio within the designated territory. Diesel-Bec will also be responsible for ongoing service, warranty support and technical assistance for both dealers and end customers.

Part of a wider distribution strategy

The move is part of Cox Marine’s efforts to build a specialist global distribution network focused on support throughout the product lifecycle. Gemma Crocker, commercial operations director, stresses that the right partner must be able to represent the brand, develop the dealer network and deliver the technical after-sales service customers expect.

Brian Wendt, president of Diesel-Bec and the Superior Diesel Power Solutions group, describes Cox Marine as an attractive diesel outboard offering and sees significant opportunities for the technology in the Canadian market.